A Quality Content Marketing Blog That Goes Beyond Basics

From client-tested strategies to creative experiments, get real advice in this content marketing blog from a content creator who’s helped founders and CXOs grow through content.

I built, scaled, and lost money on my blog. Why? Mistakes I didn’t see coming.
Stop wasting time on ineffective content. Discover the importance of expert content strategy consulting to
Stop wasting time on ineffective content. Discover the importance of expert content strategy consulting to
Struggling with work-from-home productivity? Discover my personal tips for setting up a workspace, routine, and
Explore the tools I use to manage my 6-figure business—from SEO to design—and boost your

Case Study

How I Boosted a Data Leader’s Online Presence with Content?

I helped a Sydney-based data leader grow his digital presence and through content. The strategy led to increased visibility, stronger engagement, and a feature in LinkedIn News…not once, but twice.

Editor's Choice

I built, scaled, and lost money on my blog. Why? Mistakes I didn’t see coming. Learn the 7 blogging mistakes I wish I knew before starting.
Stop wasting time on ineffective content. Discover the importance of expert content strategy consulting to truly drive results. [+ Free Content Strategy Template]
Create a winning strategy with actionable content strategy template. Perfect for SEO, social media, B2B, and website content planning.
Explore the tools I use to manage my 6-figure business—from SEO to design—and boost your productivity today!

1:1 Power Hour

If Content Feels Hard Right Now, This 1:1 Might Be What You Need.

You’re doing all the content things: posting, planning, repurposing, and still getting crickets. Let’s sit down 1:1, cut through the noise, and figure out exactly what’s blocking your content from hitting the mark.

Business

I built, scaled, and lost money on my blog. Why? Mistakes I didn’t see coming.
Stop wasting time on ineffective content. Discover the importance of expert content strategy consulting to
Create a winning strategy with actionable content strategy template. Perfect for SEO, social media, B2B,
Want your content to captivate and convert? Discover my expert tips on creating effective website
Explore the tools I use to manage my 6-figure business—from SEO to design—and boost your

What content experiments made the cut this week?

Wondering why your content isn’t landing the way it should? Curious what strategies creators are actually using (and which ones flop)? Or just want real insights from an insider? Subscribe to get experiments, results, and content tips you’ll actually use.

Lifestyle

Ready to crush your goals? In this blog, I am sharing my tips and tricks
Struggling with work-from-home productivity? Discover my personal tips for setting up a workspace, routine, and

Partner With Aleena to Tell Your Brand Story the Right Way

Got a cool product, tool, or brand that content creators, freelancers, or digital folks should know about? Let’s team up. I create sponsored blog posts that feel like stories, not sales pitches. Just real, helpful content your audience will actually want to read. If that sounds like your vibe, you’re in the right place.

Personal

From surviving remote work to thriving—learn the insights and hacks I picked up as a
How I started my writing journey back in 2021? It was a pure dramatic realization
Know the story behind the not-so beautiful bouquet that traveled 374,026 meters all the way
How I chose a degree and how it turned out to be the best decision